General Motors is set to release its all-new mid-size pickup trucks to the US market in 2014, according to GM North America President Mark Reuss. Talking at the Dawda Mann anunual Automotive Industry Breakfast, Reuss said the new GM mid size trucks will hit the North-American market next year, but stressed that customers shouldn’t expect for Colorado and Canyon replacements.
“Don't think of them as Canyon and Colorado replacements because they're not. We're going to really target different buyers with these two trucks. We'd love to have a truck like a Chevrolet midsize truck go really attack the West Coast with a lifestyle truck that is really beautiful and fun. It's a different positioning than a semi serious duty cycle truck that we might do with a GMC Canyon” Reuss said.
GMC midsize truck will have "95%t duty cycle of big Sierra with a lot more fuel economy" and will come with “a lot more fuel economy” and will target different different buyers, hinting a rather unexpected brand differentiation.
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